I am currently working on a project involving changing the website of a museum: improving its performance and making it a better user experience. The objective is to make the digital experience more meaningful for both the user and the institution. As part of market research at the beginning, I looked at other museum websites to see what was out there. I was thrilled to see the diversity of experiences we can find online. Here are 5 of my personal favourites!
These are personal choices representing my interests and taste, I am sure there are a lot more that are amazing as well. …
As part of a long-term mission with a client (as all of my clients, it is a museum), I started using TikTok a few months ago. I have been using it for some time now. After I made some mistakes, had some successes and learned from these cases, I can share my experience with you. Do you need to go on TikTok? How to start creating content? What you should and shouldn’t do? Let me share my experience with you.
I was managing a digital engagement project for a museum. There was a mini-site where participants could share their content with us. The objective was to foster user generated content. We had some participations coming in but nothing from a young audience. We thus decided to go on TikTok to reach that particular audience. I contacted the France app team directly and they agreed to organize a challenge based on our project’s concept: #FoodWeHate. Everything was free. The only cost we had was the fees of the influencers we contacted to promote the challenge — we contacted a few to create a momentum. We were on the “Discover” page of the app for a week during which the hashtag was used 251k times and the challenge viewed more than 85M times. That was in February. A couple of months later, the TikTok team contacted me to organized a live event with the museum. We did one in June, giving insights into our temporary exhibition. …
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